NSK Ltd. (NSK; Headquarters: Tokyo, Japan; President and CEO: Toshihiro Uchiyama) Group company, NSK Micro Precision Co., Ltd. (Brand name: ISC), has developed a unique spinning top that incorporates several super smooth precision bearings. The top can stay upright and spin for about 8 minutes even on rough surfaces (weighted ring model). The top is on sale today.

See it on YouTube® | https://youtu.be/TUIvatHdwhs
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In Japan, koma-asobi (top spinning) is a traditional game that has been enjoyed for over four centuries. Children often play with tops during the New Year's holiday, and some claim they bring good luck. The shape of the traditional spinning top has evolved over the years, but the core physical principles of play have not. With a playful spirit, and dedication to excellence, NSK Micro Precision endeavored to further evolve the spinning top, ultimately arriving at a completely game-changing design. The new top features the high precision bearings favored by Yo-yo world champions, and the central shaft doesn't rotate. This allows the top to spin for about 8 minutes on most surfaces, far longer than your average top (typically 2-3 minutes on unsmooth surfaces).
This new toy follows NSK Micro Precision's hit fidget spinner, the Saturn Spinner, which sold out on the first day. The company hopes that these toys will spark the interest of children and adults alike in the mysteries of science and technology.