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Vision & Philosophy

The corporate philosophy defines the ideal image of NSK in the 21st century and outlines management efforts and employee actions necessary to realize this ideal. The philosophy consists of a mission statement, management principles, corporate message and slogans.

Mission Statement

NSK aims to contribute to the well-being and safety of society and to protect the global environment through its innovative technology integrating Motion & Control™. We are guided by our vision of NSK as a truly international enterprise, and are working across national boundaries to improve relationships between people throughout the world.

Management Principles

1. To serve our customers through innovative and responsive solutions, taking advantage of our world leading technologies.
2. To provide challenges and opportunities to our employees, channeling their skills and fostering their creativity and individuality.
3. To identify the needs of the times and of the future and to use all of NSK's resources to meet those needs by being versatile, responsive and dynamic.
4. To work together with our employees and contribute to the communities in which we operate.
5. To manage our business from an international, perspective and to develop a strong presence throughout the world.

Corporate Message

"Responsive" expresses NSK ability to react effectively to new opportunities and customer needs while maintaining a sense of harmony with societies and the global environment. More specifically, "Responsive" embodies five concepts:

1. Resilience
2. Smoothness
3. Tenacity and perseverance
4. Flexibility
5. Technology

"Creative" reflects our commitment to finding new ways to enhance our products and services as we work to realize the full potential of NSK and society. Creative also affirms the unlimited potential of both the Corporation and its employees. “Motion and Control” portrays new NSK image, a distinct breakaway from its old bearing company image.

The corporate message communicates NSK ideas to clients and the general public and seeks to gain their understanding and support.

The message's intent is to express the Corporation's spheres of activities and its future image.

Corporate Slogan

Corporate slogans encapsulate the attitudes and actions required to realize the ideas in our mission statement. These ideas enhance NSK corporate culture, foster personal development and provide direction for its corporate development.

Limits symbolize the restrictions and barriers inherent in all things from individuals to industries and countries. All NSK employees will make these limits the focal point for our enthusiasm and energy, and in the process of overcoming them, create a future for NSK. Today is the immediate. We must strive to see beyond the immediate problem, condition or event, and perceive the long-term challenges and opportunities. Through a long-term vision, we can ensure NSK's prosperity as well as our own growth and personal development.

Beyond Frontiers

Adopt a global perspective in all aspects of NSK's operations.

Beyond Individuals

Accomplishing and growing beyond personal ideas.

Beyond Imagination

Transcending conventional ideas and adopting a flexible and inquisitive approach to go beyond present limitations.

Beyond Perceptions

Welcoming change and encouraging creative synergies.

Challenging the Future

Looking beyond the short term and accepting the challenge of new opportunities.