China will play a
key role in determining whether or not we reach our
mid-term targets.
Our sales in China in fiscal 2003 grew 30% compared
to fiscal 2002, with an increase in sales to the aftermarket,
electrical and industrial machinery sectors. We forecast
sales to double that of fiscal 2002 in fiscal 2005.
We will strengthen the presence of our “NSK
Brand” in China by filling in demands from the
steel, construction machinery and machine tool industries,
as well as demand from the rapidly expanding automotive
industry.
Our business concept in China is to establish
ourselves not as an “outsider” but as
a “local” player, and increase our market
share from within the country. In addition to increasing
our business capacity using our own capital, we are
also considering forming business alliances with local
companies. We are also trying to establish a management
system that matches local practices and run by local
personnel.
By doing so, we hope to upgrade our operations
in China and establish a stable foothold in this market. |