Financial Information:
Annual Report 2004
Automotive Components

Michio Shinohara
Head of Automotive Division - Headquarters |
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Sales of Automotive Components
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1. Business Overview
Products
NSK’s automotive components business is composed of three
core product groups: steering-related products, electric power
steering (EPS) systems, and automatic transmission components.
The products we consider to be of particular strategic
significance are EPS systems, next-generation half toroidal
continuously variable transmissions (CVTs), and electric linear
actuators for automotives. By specializing in automotive components,
which have both environmental and economic advantages
over conventional products, and establishing a global
production network, we are able to respond to the needs and
requirements of automakers not only in Japan but also in
Europe and the U.S.
Superior Ability to Differentiate
NSK’s comprehensive business domain gives us a competitive
edge in the automotive business. The lubrication and motion
technologies developed in our bearing business and the
mechatronic control technology developed in our precision
machinery business both contribute to the better performance
of our automotive components. By independently developing
EPS components such as controllers and motors, we also have
a cost advantage. Furthermore, as both production as well as
research and development in the automotive industry become
increasingly borderless, our global operations network is
becoming an ever more important factor in improving our competitiveness.
Global Position
NSK boasts a major share of the global EPS market. We are
also reinforcing our position as a global supplier of steering systems,
which include steering columns and steering joints. Half
toroidal CVTs are another area where we maintain a strong
lead over industry peers in terms of developing technology to
expand the applications of this product. NSK introduced the
world’s first commercial half toroidal CVT in 1999.
2. Business Environment and Strategy
Business Environment
Global automobile sales seem to have peaked out over the past
few years. In order to expand our automotive-related business in
this economic environment, NSK has been focusing on developing
steering systems that are more energy efficient and environmentally
friendly. While global automobile sales appear to be experiencing
relatively flat growth, our sales of these products have actually
increased. Our “technological expertise” and “superior ability
to
offer innovative solutions based on these technologies,” combined
with our capability for “joint development” with automakers are
factors
that differentiate us from our competitors. The successful combination
of these factors have become an additional profit driver.
Fortunately, automobile sales have begun to show signs of moving
out of their current slump, as China’s economy continues to grow
and the global economy recovers. However, we are not content to
rely on the upturn in the macro environment. Rather, we are aiming
to grow by further strengthening our ability to develop new technologies
and expanding our customer base.
Global Automobile Production (NSK’s estimate)
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Sales by Region
(Sales are recognized by customers’ location)
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Business Strategy
In fiscal 2003, we focused on “development aimed at expanding
sales of strategic products” and on “strengthening our global
supply system.”
1) Development aimed at expanding sales of strategic products
We succeeded in developing a high-output brushless motor for
our EPS systems capable of increasing output by 20-30% over
previous models. This will enable the adoption of EPS systems
in vehicles with engine displacement of 2,000cc and over.
In our half toroidal CVTs, we succeeded in reducing both the
size and the weight of this product by 25% and managed to
cut costs sharply, laying the groundwork for aggressive sales
efforts to the world’s automakers.
Regarding our electric linear actuators for automotives, we
are
developing both an integral motor type system and an actuator
system, whose performances have already earned a strong
reputation among users.
2) Strengthening our global supply system
In December 2003, production started at our first steering component
plant in China, enabling us to begin full-scale supply of
steering columns to Japanese automakers producing in China.
Going forward, we plan not only to expand supply to European
and American automakers based in China but also to develop
the plant as a supply base for Japan, Europe, and the U.S. We
have also decided to construct a new EPS plant in Poland, with
production scheduled to commence in 2005.
3. Review of Business Results for Fiscal
2003 and Overview, by Region
Review of Business Results
Fiscal 2003 sales in this division fell 14.2% year-on-year. The
main factor behind this large decrease in revenue was our withdrawal
from the seat belt business. In April 2003, we transferred
complete ownership of the seat belt business to Autoliv
Inc. (Sweden), as this product does not share NSK’s core technologies.
Despite the sales decline, operating income remained
flat year-on-year, resulting in an improvement in the operating
income margin to 3.3%, compared with 2.8% in fiscal 2002.
Overview, by Region
By region, sales decreased 14.6% in Japan, 12.1% in the
Americas, 6.7% in Europe, and 44.6% in Asia. In addition to
the withdrawal from the seat belt business, mentioned above,
the other main factor behind these declines was the decrease
in steering column sales in Europe. However, sales to
Japanese transplants in the Americas and sales of automatic
transmission components in Japan were strong.
Local production ratios are rising steadily. Primarily owing to
expanded production of automotive components in Thailand
and in India, the local production ratio for Asia rose from 24.3%
in fiscal 2002 to 53.7% in fiscal 2003.
Sales by Production Region for FY2003

4. Outlook for Fiscal 2004
In line with the reorganization carried out in February
2004, changes in segment categorizations took effect beginning from
the fiscal year ending March 31, 2005. As result of the organizational
change, what had been designated formerly as
Automotive Components is now the Automotive Products segment.
This new segment includes automotive bearings, which
previously had been included in the Bearings segment.
In the automotive industry, there is a time lag of two to three
years between the receipt of an order and the actual production
and delivery of the product. Therefore, the fiscal 2004 sales
estimate for this segment is fairly firm. Although we expect
overall automobile production in fiscal 2004 to remain flat, we
forecast a 4.3% increase year-on-year in sales of our automotive-related
products to ¥298.0 billion, supported by higher hub
unit bearing sales and growth in demand for automatic transmission
components and EPS systems, mainly in Japan.
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