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HOME | NSK Corporate Philosophy

NSK Corporate Philosophy


Bearing The corporate philosophy defines the ideal image of NSK in the 21st century and outlines management efforts and employee actions necessary to realize this ideal. The philosophy consists of a mission statement, management principles, corporate message and slogans.
Mission statement
NSK aims to contribute to the well-being and safety of societies and to protect the global environment through its innovative technology integrating Motion & Control. We will be guided by our vision of NSK as a truly international enterprise,and working across national boundaries to improve relationships between people throughout the world.
The mission statement expresses the goals and activities NSK needs to contribute to societies well-being. The mission statement defines the attitudes, direction and ideal image of NSK in the 21st century.
NSK Management Principles
  1. To serve our customers through innovative and responsive solutions,taking advantage of our world-leading technologies
  2. To provide challenges and opportunities for our employees, channeling their skills and fostering their creativity and individuality
  3. To identify the needs of the times and of the future, and to use all of NSKs resources to meet those needs by being versatile, responsive and dynamic
  4. To work together with our employees and contribute to the communities in which we operate
  5. To manage our business from an international, perspective and to develop a strong presence throughout the world
Corporate Message
Responsive and Creative
MOTION & CONTROL

"Responsive" expresses NSK's ability to react effectively to new opportunities and customer needs while maintaining a sense of harmony with societies and the global environment. More specifically, Responsive embodies five concepts:
  1. Resilience,
  2. Smoothness,
  3. Tenacity and perseverance,
  4. Flexibility and
  5. Technology.
"Creative" reflects our commitment to finding new ways to enhance our products and services as we work to realize the full potential of NSK and societies. Creative also affirms the unlimited potential of both the Corporation and its employees. Motion and Control portray NSKs new image, a distinct breakaway from its old bearing company image.

The corporate message communicates NSKs ideas to clients and the general public and seeks to gain their understanding and support.
The messages intent is to express the Corporation's spheres of activities and its future image.

Corporate Message.

Slogans

Corporate Slogan - Beyond Limits, Beyond Today -
Limits symbolizes the restrictions and barriers inherent in all things from individuals to industries and countries. All of NSKs employees will these limits the focal point for our enthusiasm and energy, and in the process of overcoming them, create a future for NSK. Today is the immediate. We must strive to see beyond the immediate problem, condition or event, and perceive the long-term challenges and opportunities. Through a long-term vision, we can ensure NSKs prosperity as well as our own growth and personal development.

Subslogans
Beyond Frontiers
Adopt a global perspective in all aspects of NSKs operations.
Beyond Individuals
Accomplishing and growing beyond personal ideas.
Beyond Imagination
Transcend conventional ideas and adopt a flexible and inquisitive approach to your work.
Then you will see beyond borders and limitations and enrich societies.
Beyond Perceptions
The world is in great transition.
You must not passively observe these movements.
Rather, be sensitive to subtle societal changes;
acquire profound knowledge and understanding;
cultivate your sense of judgement -- thus you will progress.
Beyond Frontiers
Look beyond the short term and accept the challenge of bringing NSKs ideas to life.
Improving yourself, your job, your Corporation and your world are not always the easiest courses of action, but it will make you and NSK stronger.

Corporate slogans encapsulate the attitudes and actions required to realize the ideas in our mission statement. These ideas enhance NSKs corporate culture,foster personal development and provide direction for its corporate development.

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